), The Agency Accelerator: Start Your Own Agency, Choose the Right Digital Marketing Agency. Oveit, a Romanian-born startup currently based in the US, which has developed a live stream shopping platform – Streams.live, aims to raise EUR 400,000 through an … The stream will be hosted by TikTok star Michael Le and will feature other TikTok celebrities. Platforms like Taobao charge commissions on every sale, usually between 2% and 5%. Savvy buyers can find dirt-cheap items on live streaming shopping platforms. Key takeaways: Livestream shopping generated $4.4 billion in Chinese sales in 2018 as customers took to products they could inspect live and in 3D. Brands, shop owners and individuals — like Luo Zhenyu who auctioned off his personal book collection, one of which started at 2.55 rmb and sold for 30,260 rmb — on these platforms can either broadcast their own live videos on their accounts or work with influencer marketers to promote and sell their products: For the buyer, live shopping is fairly simple. Depuis le 26 avril 2018, le centre commercial Carrefour de Douai-Flers héberge une nouvelle locomotive :... Pour les restaurateurs, tout s’est arrêté du jour au lendemain en mars dernier. They’re not just comfortable using it; they see it as part of their daily lives, rather than something new and cutting edge. Si ce service est proposé depuis peu aux clients européens, il n’est pas nouveau pour autant. It’s also highly interactive content. En cliquant ci-dessous, vous acceptez que nous puissions traiter vos informations conformément à ces termes. Ainsi, le 3 décembre 2020, la page Facebook « Centre commercial Carrefour Orange Le Coudoulet» a accueilli sa première session de shopping vidéo, avec l’enseigne IN&S. I consent to receive a confirmation and occasional e-mail Un véritable succès pour cette boutique indépendante : ce sont en effet plus de 2 700 personnes qui ont regardé la vidéo, en direct ou en replay. Long live streams typically perform better than shorter videos, which is why many live streamers opt for longer broadcasts. Alors qu’il était très peu utilisé par les enseignes et quasiment inconnu du grand public, le Live Stream Shopping a connu un essor exceptionnel au cours des derniers mois du fait de la crise sanitaire. Depuis le... Avec les mesures prises pour endiguer la pandémie, beaucoup d’enseignes doivent réduire ou suspendre leur... Recevez ces contenus chaque mois dans votre boite mail en vous abonnant à la newsletter ! Live stream shopping is a new and fun way to buy products. This allows you to share more information, demonstrate your products, answer questions from viewers and respond to their reactions. This includes influencer markets, live videos and entertainment, whilst promoting products to an infinite and engaged audience online – explaining its popularity. Pour ce qui relève de l’organisation, Mélina Cherakrak est convaincue de la méthodologie à adopter : « Nous tenons à ce que les responsables de boutiques et équipes de vente animent leurs lives. FRANÇAIS. Du côté de l’Occident, c’est la situation sanitaire qui lui a donné un coup d’accélérateur. Qu’est-ce que le Live Stream Shopping ? La directrice du centre commercial Carrefour d’Orange Le Coudoulet, Mélina Cherakrak, a ainsi proposé aux commerçants de se lancer à leur tour. Click here to learn more and get started. It’s like video shopping for the space age. Bring on the #entertainmerce! In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. I consent to receive a confirmation and occasional e-mail updates. Users who tune in to shopping sessions can leave comments or ask questions, much like on Facebook Live videos. Le livestream shopping en direction de l'Occident Certains commerçants occidentaux ont recours à l’application de livestream shopping “Shopshops” pour cibler les clients chinois. In the West, a similar concept was launched in the form of a daily live shopping program “Style Code Live” by Amazon, in March 2016, but was canceled after just one year of broadcast. With shops closed and people stuck at home with little to do, live streaming e-commerce is expected to grow to US$129 billion this year, according to iiMedia estimates. 53k Followers. Live platforms supply the authenticity that modern buyers crave. Items will still be shoppable via Walmart’s TikTok page after the live stream has ended. Ils découvrent de nouveaux produits, profitent de conseils d’experts, et peuvent entamer un véritable dialogue avec la marque comme avec sa communauté… tout cela depuis chez eux ! It’s as close to seeing and buying something in person as you can get without traveling to the store and handling the item yourself. Buyers can discover new items they may otherwise have never found and purchase on the spot with confidence. Le dérapage de Serge Aurier, le suicide d’Océane, François Hollande chez Showroomprivé, le détenu de Béziers… Autant de « scandales » qui ont fait parler des applications de live stream tel que Periscope ou Facebook live. Nous traiterons vos informations avec respect. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. However, interest in livestream shopping and its potential is growing fast elsewhere. With over 300 million live stream viewers in China alone, it can be understandably hard for merchants to stand out. Some merchants will even offer a discount if you buy during a specific time, hoping to spur a bump in sales. But live stream shopping adds a few unique twists that bring this age-old practice into modern times. For starters, live stream shopping is, well, live. Chaque jour, en… Lire la suite. 52k Followers. Newsletter. Gen Z and Millennials are known content consumers and comprise the majority of both shoppers and hosts, typically ranging from age 20 to 35. For many sellers, live stream shopping is their entire business model. updates. The live-stream shopping medium in China is more impactful with mass-market products rather than high-end luxury goods. 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