Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. by Rob Kenner | Mar 23, 2021. Neighborhood Nipsey Hussle pays DJ Skee a visit to discuss his new Crenshaw mixtape and reveal the details behind its $100 price tag. Written by David R. Hawkins, the book delves into the impact of how and why choices are made. Written by Jonah Berger, Contagious provides marketing tips on how to make products more attractive to buyers. After reading the book, Nipsey came … The Marathon Book Club also has several other chapters nationwide. Our goal is to help motivate, inspire and educate independent artists grinding around the world. T.I. Nipsey Hussle born Ermias Joseph Asghedom is often sited as a rapper and songwriter from Los Angeles, California but he … revealed during an Instagram live chat on April 3, 2019, that Nipsey Hussle gave him the book. Freeman later uses the skills that he learned at the CIA and goes to war against the American government. Nipsey Hussle to talk about the inspiration behind the independent music scene on the West Coast. google_ad_client: "ca-pub-8326274886320323", Nipsey Hussle‘s ‘ Crenshaw ‘ mixtape marketing was inspired by a part in the book Contagious, written by Jonah Berger.Berger tells the story of how business owner Stephen Starr sold and marketed a cheesesteak, for $120. Stop The Breaks | Independent Music Grind. It’s not about stepping outside of what I’m known for in hopes of new discovery. by Jonah Berger, Keith Nobbs, et al. Please go to the Instagram Feed settings page to connect an account. Privacy Policy    Visitor Agreement     Media Kit. After reading the book, Nipsey came up with the idea to sell his Crenshaw mixtape for $100 apiece. A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. Glastonbury Set to be Even Bigger in 2010, How to meet deadline for essay writing assignments, Identifying the Best Online Casino to Play Slots, Top 5 Relaxing and Meditating YouTube Sounds for Studying and Thinking, Top Hits: The Most Iconic Album Covers of All Time. All Rights Reserved. Nipsey Hussle Book Bundle. Nipsey Hussle was a talented rapper and an activist. }); If you’re an independent artist grinding it out, then there’s no doubt that you’ve been keeping an eye on Nipsey Hussle’s relentless hustle and major moves. Dec 17, 2020. Here are seven books that guided the philosophy of Nipsey Hussle. If you’re an independent artist grinding it out, then there’s no doubt that you’ve been keeping an eye on Nipsey Hussle’s relentless hustle and major moves. One of Nipsey’s most successful and widely-publicized campaign to date was his 2013 mixtape Crenshaw. This error message is only visible to WordPress admins, Contagious: The Book that Inspired Nipsey Hussle’s Crenshaw Campaign, Nipsey Hussle’s relentless hustle and major moves, one of the top independent rappers in the game today, effectively build their brand and expand their fanbase, How Kevin Gates Built Up A Loyal Fanbase to Support his Grind, 10 Lessons You Can Learn From Successful Independent Hip Hop Artists, Independent Hip-Hop Record Label Profile: 300 Entertainment. Blog Posts. What that means less is fans that are better served. Hardcover $18.90 ... Contagious: Why Things Catch On. Independent artists: learn how to build a fanbase and make money from your music. A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. Typical for the studious Nipsey, the move was inspired by a marketing book he’d read called Contagious, which featured a $100 Philly cheesesteak. The Marathon Book Club also has several other chapters nationwide. An avid reader, many of the views Nipsey presented in his raps came from books that helped him to see the world differently. Kinda like the effect of less kids in a class room leading to a better education. (adsbygoogle = window.adsbygoogle || []).push({}); This innovative method of distribution made huge waves in the music industry, especially the independent scene. A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. High-Level Thoughts. These are the 3 books that changed Nipsey Hussle's life and are books that have influenced mine as well. I remember being so inspired by Nipsey Hussle’s Proud 2 Pay campaign, he was doing something that was unheard of, he charged $100 for his mixtape. “Neighborhood Nip” credited the strategy in part to … . by JJ Vance | Apr 25, 2019. While the mixtape was distributed for free on websites like DatPiff, Nipsey provided incentives for the $100 version such as autographing every copy, meet and greets and concert entries. Since his death last March, the rapper’s fans created a reading list based off of the books he cited in songs and interviews — one that went viral and led 76 men of color to create The Marathon Book Club.. From the branding tome “Contagious: Why Things Catch On,” he got … Nipsey Hussle (Photo credit: Norm Johnson for Steed Media). B O S S. W E A L T H. M O V E S FREE E-BOOK AVAILABLE 8/15 . Nipsey Hussle often shared keen insight on entrepreneurship, self-awareness and societal issues through his music. Mentioned on the song “Blue Laces 2,” Nipsey had plans of naming his last album after the book. The reason I chose to charge $100 dollars each copy and only start with 1000 units is because I tailor making my music for those who are listening. Written by Jonah Berger, Contagious provides marketing tips on how to make products more attractive to buyers. Jonah Berger released an official statement to HipHopDX.com about how his book inspired Nipsey Hussle. The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and … Rating: 7/10. Nipsey told Forbes that he was given the book by a friend and used some of the rules for his own journey in the music business. We provide branding, content marketing, social media, SEO and music promotion services. In a 2019 interview with Clash, Nipsey discussed the book and said, “There’s a chapter called the ‘Levels of Human Consciousness’ and what the whole premise is [is] that basically the power of frequency of your action is informed by the intention, and there’s a chart of all these different intentions that you can have.'”. Nipsey loved to read books, and he read often. Jackson would become an activist while in prison. Video Book Notes Three Magic Words: The Key to Power, Peace and Plenty, Written by Uell Stanley Andersen, the book provides tools on how to tap into the power within. Click the link below to purchase a custom book bundle of Nipsey Hussle reads curated by our staff. But he was also a self-made scholar. During a 2010 interview with Complex, Nipsey discussed the book and said, “It’s about the power of the mind. Written by Sam Greenlee in 1968, the fictional story follows Dan Freeman, the first Black CIA officer and former gang member in Chicago, as he learns the tactics of the CIA. (adsbygoogle = window.adsbygoogle || []).push({ © 2020 Rolling Out. “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. He wanted to take music and put it back into the hands of the artists. How to get more word of mouth. “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. 20X Faster Way to Pass SalesForce Admin Certification Exam! 4.1 out of 5 stars 162. How to boost sales. Featured. It’s about the projection of your thoughts into reality.”. Like Tupac Shakur, the late and greatly mourned Nipsey Hussle was a bibliophile. Here are seven books that guided the philosophy of Nipsey Hussle. When Nipsey Hussle’s Crenshaw mixtape dropped in 2013, I was in the penitentiary serving a two- to five-year sentence. https://www.vibe.com/2020/01/nipsey-hussle-the-marathon-book-club Nipsey Hussle at … Nipsey mentioned that he was inspired by the book during a 2010 interview with Complex. As a way to change up the way hip hop music was being treated as quick-serving, disposable product instead of valuable art, Nipsey set up a pop-up shop in Fairfax, Los Angeles, selling limited edition hard copies of Crenshaw at $100 per copy. In the book, Jonah identifies six principles that cause people to talk about and share an idea or product: For independent artists grinding it out and trying to figure out ways to effectively build their brand and expand their fanbase, Contagious can be a great starting point in understanding the principles of marketing and why people share things. 3. One of the first stories is about a restaurant owner in Philly … Within 24 hours, Nipsey moved all 1,000 copies of the mixtape, cashing in for $100,000. Hussle purchased more than $400 worth of books, including a $200 Jean-Michel Basquiat coffee-table book, “Sacred Woman” by Queen Afua, and several children’s novels. “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. Contagious: The Book that Inspired Nipsey Hussle’s Crenshaw Campaign. I highly recommend them to anyone. Written by Al Ries and Jack Trout, the book takes a look at rules within marketing that are essential to growth. Mixtape, cashing in for $ 100,000 cash on his mixtape, few other rappers can say.... The artists him to see the unlimited power that is yours to obtain often... Goes to war against the American government read often Certification Exam read books and... Take steps toward self-improvement are better served to get attention and make money your!, Contagious provides marketing tips on how to make products More attractive to buyers inside. 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